Happy Friday Friends!
GSMA Ltd is looking for a talented Email Marketing Specialist to support the event marketing team located in Atlanta, GA. This is a great opportunity to drive marketing strategy and be a part of a growing, global team.
GSMA Ltd.’s culture is casual yet high energy. We are passionate about our product and loyal to each other and our company. We value work/life balance, efficiency, simplicity, and making a difference in the world.
The primary responsibilities of this position are the development and implementation of email marketing strategy from inception through execution. The role requires strategic and critical thinking to recommend marketing programs and investments to increase brand awareness, generate sales leads and ultimately drive event attendance
Key Responsibilities
- Responsible for development of digital collateral such as email templates, email marketing campaigns, landing pages, banner, graphics, and other digital collateral – this includes designing, building (front-end development and/or html coding), editing, QA/testing, optimizing and troubleshooting.
- Stay up-to-date on email marketing trends to communicate and execute new ideas that can improve and optimize day-to-day activities.
- Creative ability to take narrow concepts and determine the best way to execute the concepts across email marketing campaigns, landing pages, and other digital collateral.
- Capable of integrating variable/dynamic content into email marketing campaigns and landing pages.
- Capable of building emails using email marketing best practices that will minimize deliverability issues, this includes troubleshooting and resolving browser and rendering issues.
- An interest in international marketing, events management, and a solid grasp of marketing knowledge to be able to use different channels, and the ability to define audiences.
- Good grasp of the written English language, copywriting ability, and ability to take responsibility for final proofreading and delivery of emails.
- Interest in social media activities and new media. Responsibilities may include actively building, designing, engaging in consumer and industry blogs, video sharing, etc.
- The ability to work with internal stakeholder and/or external agencies to develop and implement marketing programs to optimize the user experience, support the marketing product managers and implement programmes that drive revenue, generate leads, and encourage engagement.
Required Skills & Experience
- Bachelor’s Degree with 5 years of marketing experience, design, web and html knowledge with a passion for all elements of the marketing mix with a focus on optimizing digital marketing, direct marketing, lead generation strategy, and to achieve results.
- Experience with Marketing Automation tools required (Eloqua preferred).
- Proven acumen and understanding of HTML, CSS, Flash, Java, XML, and key design tools such as InDesign, Photoshop and Dreamweaver. Experience with email analytics tools and web analytics is a plus.
- Willingness to stay on the cutting edge of the latest platforms, technology tools and marketing solutions.
- Knowledge and experience with new media, website, mobile marketing, video, interactive and internet related technology.
- Excellent grasp of the spoken and written English language (experience in international markets is a plus).
- Self-starter, capable of operating with minimal supervision.
The position will require creativity and strong critical thinking skills. The position may require work across multiple time zones and occasional travel.
Let me know if you are the one we are missing
Learn More GSMA: Email Marketing Specialist - Atlanta, Georgia