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How do you target within a given radius of a certain city?

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We run many seminars and other physical events where we want to invite contacts who are within driving distance of the venue -- for example, with 200 mile radius of Philadelphia, PA.  Today, I use a third party map program to find all the 3-digit zip codes within the radius, and then I build filters for these zip codes.  This works for numeric zip codes (like USA) or alpha-numeric (like Canada), but the filters can get large.  In fact, there are times, because filters are limited to 15 parameters, that I have to use multiple filters (and then multiple segments) to define the full target geography.

 

I'm wondering if anyone has a better option or knows of any cloud apps to help.

Thanks!


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